Graphic Designer / Art Director
Graphic Designer / Art Director
Catalogs and Direct Mail collateral for Oenophilia.
Oenophilia's main catalog ranges anywhere from 140 to 160 pages. As the only designer, working in tandem with a photographer/copywriter, these larger catalogs took about a month to complete. The main catalogs feature Oenophilia's entire product assortment and are intended to have a long shelf life since they serve as a resource for placing orders.
Ranging anywhere from 12 to 16 pages, Oenophilia supplement catalogs are designed to inform customers of new products and offers without replacing the larger main catalog.
In 2017 Oenophilia decided to switch formats and deliver a full-assortment catalog every quarter. This meant working closely with printers to find ways to make the catalog more cost-effective without sacrificing quality.
A passion project of mine, the Brewery and Bottle Shop Mailer was an experiment to discover wether an inexpensive mailer, targeted toward the beer industry, could help Oenophilia prospect for new customers. The project was a success, netting several new brewery customers and covering its print cost within a few weeks.